In all fairness, I had to read this book originally for school. However I’ve come to reference it often in my professional life.
In this book Hoffer describes, in plain English, the conditions required to create a lasting social or political movement. One that will last long enough to accomplish it’s goals anyway.
What is interesting to me is that even though this was originally published in 1951 it’s message still holds true today. It survived the internet age. Showing that the principles Hoffer outlines are true if the message is spread through newspapers, blogs, or social media.
If you are interested in information operations or are countering information operations, this is defiantly a book you should check out.
If you like reading check out this page for some more recommendations.