Bias Study: The Backfire Effect

If you search for this on Wikipedia, you’ll get re-directed to Confirmation bias.

However the Backfire effect is the name for the effect when a person finds contradicting evidence and that makes them cling harder to the original belief.

We’ve all seen this in people. I’d argue that you could employ a structured analytic technique to battle this bias, such as ACH.



One thought on “Bias Study: The Backfire Effect

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s